(needs to be cleaned up...)

Vir Usura Natura




the Freedom Engineering Brand will be a consistent message of strong pro-freedom principles and hope for the future. The brand will help build a cornucopia of content around the Freedom Engineering story.

Part of what makes a brand successful is recognition. Someone who is familiar with a brand will notice its elements.

Not just ideas, but also themes and imagery. There is a (|logo needed|logo contest)) underway to get some input from the community of readers. At the time of this writing, Johnson's Freedom Engineering draft can be seen in the upper left of this wiki. Those who participate in the Liberty Lounge discussions and use Spark IM? will be able to voice their opinions. As soon as we come to a unanimous decision (or Ben exercises creative authority) we will come up with a set of themes and imagery to help develop this brand with.
Elements include: color schemes, fonts, graphics(logo), stylization, etc.

the themes of this brand and visual imagery will be somewhat consistent from the websites of the online novel (FE:Book website), Encyclopedia of Freedom Engineering, CG series, Freedom Engineering the Graphic Novel, and MMORPG game.


We want to spread the word and support our fellow Freedom Engineers. Freedom Engineering is a great story for many reasons, and once new readers get past the first pages? and begin reading it they will need help understanding it?. Strugglers? and would-be Sovereigns? will need things that enterprising free marketeers can think up and provide.

The brand will help us expand the Freedom Engineering Enterprise? and promote it.
Currently there are a few distinct Freedom Engineering projects in the works: online novel (FE:Book website), Encyclopedia of Freedom Engineering, Freedom Engineering The Vancouver Episodes?, CG series, Freedom Engineering the Graphic Novel, and MMORPG game.
Also in the works: an audio-book (podcast?d) version of the FE story , How-to FE? articles and videos, Freedom Engineering Blogs?, a behind the scenes vidcast on the making of FE:CG, .

When we have a better direction with the graphics we can come up with FE web badges?,
FE Garb? (FE t-shirts), etc.

Production-Quality? Books, DVD sets, Audiobooks, merchandise,



Promoting:
Word of mouth (friends, family, co-workers, strangers on the street, etc)
Liberty Cards- small cards with logo and URL. would help to spread the message.
banners, posters, yard signs -

Paid Advertising- graphic ads, radio ads, google adwords,



Besides the development and progression of the fictional Freedom Engineering world, we must also work on translating that peace and prosperity to the 'real world'. Catallaxian Services must be built, as well as FE Tech?, FE Kits?,

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Ben, Ratchet, Mike, PJ, and the other Freedom Engineers.. let me know what you envision as far as the mood, atmosphere, etc that will eventually make up the visual imagery of the websites, book art, series, game, etc.

What does Freedom Engineering mean to you? If you could boil down the story, what are the core concepts or messages being sent by this movement?

1) What ideas do you have for the theme (What kind of mood, atmosphere, themes etc were you trying to build with the Freedom Engineering story?)

Theme/brand examples:
Examples: 1-3 links to other websites

http://whatisthematrix.warnerbros.com/
http://xfiles.com/
http://thesimpsons.com/index.html


Or will the theme be built around the logo?

2) Will the website, the wiki, the mmorpg, and all other pieces share the same theme?

3) If they share the same theme will the theme be exact? or will it have subtle
nuances which give the pages a slightly different feel?


4) how to convey the ideas of a book trying to act like a "how-to"

ie: Do you want this book to resemble a fictional story for the
most part, or do you want to try to give it the "feel" of being
a "guidebook" such as presented by the 27 books Tad refers to in
the story itself?




Is it cold and dark, or bright and warm?
is it high contrast, or many colors?
is it metallic or organic? or both?

Abstract or clear messages?
Verbose or quick?
Phrases vs symbols or initials? (Freedom Engineering vs FE)


In other words, consider if you were to make this in to a physical book, what would the cover be like? In many respects, this is what freedom-engineering.com is to the readers... the cover of the book.

Do you have a graphic depicting a scene from the novel, such as a climatic, crucial, or otherwise interesting moment from the story. Or a clean cover with just a few carefully selected elements (title, author, description, small logo/graphic).


there seems to be more of an emphasis on the characters as individuals and what they do, what they have, rather than a view of society from a top-down approach. The story is less about the world they live in and more about the people dealing with the world they live in.

also see logo needed